SPECIAL POST FLYWAY NOTE: PLEASE READ!!! – AND COMMENT
Those who attended the festival this year – PLEASE share your experience. What is/was your favorite memory, film, conversation, moment, etc. Let us all share with each other. I really want to hear from attendees. When I post I can only post what I experience, but if we each take a moment we can create a fuller living memory of the event. Leave comments in the comment box!
Plus, those from past years who couldn’t make it this year can share what they liked from the time/s they did attend. In this fashion we can all enjoy and support flyway even after the festival. SO please start sharing everyone!!!
DAY TWO began, for me, at 3:30 am. I write my other blog Daily Inspiration and Gratitude. I wrote and worked until 7:30 am this morning knowing I would then make the gorgeous drive to Maiden Rock during breaking morning light on the Mississippi.
I’d arrive in time for 6 Street Sling to open and I’d meet Jake and Colette, Kristjan and gang, David Potter and others for breakfast. I arrived earlier than I thought I would by about 15 minutes. Though a grayer day, not the golden dawn of yesterday, the drive to the restaurant was still spectacular.
From there workshops today will be on Location Scouting and Management and Crowdfunding. Flyway is firmly underway and a wonderful fest it proves to be again this 8th year.
AGAIN I WILL UPDATE THROUGHOUT THE DAY SO CHECK BACK OFTEN AND ENJOY:
It sprinkles and it is lovely. Jake and Colette arrive. Don and Jerry from Minneapolis join us. David Potter just strolled in. Breakfast is being served. More peeps are coming. We discuss living on houseboats in the Great Loop, nearly 30,000 miles of waterway. Not everything we discuss is film.
Breakfast delightful. Conversation centered around saving the world, but we didn’t. Now at venue for workshops. Delightful getting to know the panelist contributors prior to the start of the program.
First Workshop: Location Location Location: What does a location manager do? What does a location manager do? How do you become a location scout? How does a location become a character in a film? What should you know when filming on location in a foreign country? Moderated by L A producer Kelly Nathe.
Twin Cities-based location manager Charlotte Ariss and Pepin-based location scout Steve Anderson; Danish/English Filmmaker Kristjan Knigge who will shoot a feature in FLyway area at the conclusion of the festival; Emily Ting , who shot her recent narrative in Hong Kong; and Norah Shapiro, who shot her documentary in India; will discuss the roles location played in their films and what they learned from shooting abroad.
These experts and location-conscious filmmakers will take you through the ins and outs of finding and getting the most out of your location. They will show examples of shoots they’ve managed in rural Wisconsin and will discuss the roles location played in their films and what they learned from shooting abroad.
LOCATION LOCATION LOCATION – Panel 10:30 am Oct 23 What does a location manager do? To give everyone on crew a drama free production. No surprises. Primary liaizon between location owner and production company. Always mind reading because they may received descriptions of room size and footage for dolly runs and type of equipment planned to be used.
The Location Scout receives story board, mood photos or description from producers and tries to match up with real world locales. Finding the location is part of the process. Gaining permission is the job of the location manager.
Charolette and Steve showed slides of samples of their work. Also must make sure location is returned not damaged and returned to its prior state when shoot is concluded. The L.M. notifies police and neighbors that film crew is shooting so everyone is aware.
From director Kristjan the location is not merely a place where things happens but also a character in the movie. Always visit location prior to shoot, between scout and shoot, to see what it is like in real life. How does it speak to you? It isn’t just for knowing benefits and issues of location but to get a feel for it.
Emily discussed permits and paperwork options in different cities and countries and addressed location schedule based on budget. Her recent film shot in Hong Kong which required government permissions and permission from the Triad. Her inspiration was to present Hong Kong through loving eyes as opposed to who it traditionally portrayed in film.
Nora spoke to shooting with low budget and keeping the story riveting. Here recent documentary was shot in India. She spoke about shooting in India without insurance or permits and how after these agreements were made, the producer tried to shake her down for money not agreed on. Filming always carries with it risks and caveats especially in other countries.
All in all a robust discussion from all panelists on making your location choices work for you. A fun and informative discussion with enjoyable visual samples.
Lunch at noon. We are back at 6 String. Tasty. After lunch is the afternoon workshop.
Crowdfunding To Build An Audience with Erica Anderson
Whether or not you have had crowdfunding success; or you haven’t tried it yet; the ability to crowdfund has become a fundamental piece of many independent film financing plans. Funding campaigns built upon audience-built connections can last an entire career. This seminar can help you create the action plan most likely to create a lasting, flourishing, direct relationship with your audience.
Crowdfunding To Build An Audience – UPDATE 1:30 pm Oct 23 with Erica Anderson
Focuses on crowdfunding but provides you the skills to build a sustainable career. Materials available for free on the Seed & Spark website.
Seed & Spark is a Crowdfunding and Integrated Distribution Site.
Seed & Spark wants better stories on the screen. In order to have better stories make it to screen you need to be a better business person. The workshop is to help you become a more successful independent business person filmmaker with an engaged crowdfunding audience.
Some points from the workshop follow. Time to think about:
1. What things cost. You must consider cost in advance or needing the funds.
2. Who is your audience? Where are they? How do you get their email address?
3. Your audience must know and understand what your end goal is. Your end goal is the film project. They need to know that is why you engage them.
4. You can survey your followers and social media friends and followers. Crowdfunding begins long before your campaign begins.
5. You set the tone and must be consistent. Persist. You must create momentum and keep going for it. Need to ask realistic budget questions – how much will project cost? how much will incentives cost?
6. It is important that you succeed in your goal so you can deliver the film you promised you are going to make.
7. Think hard about incentives that matter to your audience. Have first day only incentives to start your campaign off with a bang. First week incentives, 2nd week etc. Incentives can be delivered from the start of campaign until after the campaign.
8. People want to see the movie. How will you get it to them? When, where and how. Figure it out early on because people want to see your movie
9. Pitch video: The first 15 seconds are for your movie’s audience. Tease your audience with 15 seconds of what you movie is like. Comedy, horror, thriller, action. You have 90 seconds to say everything. Personal appeal is important.
10. Schedule your campaign in advance of it. Stick to your schedule.
Remember, this is a business. Learn the business approach and treat everything with that in mind.
There were many more important points that Erica made. Questions were answer. A valuable approach that filmmakers can utilize.
Great steak and mead dinner in Red Wing. At St James Hotel as festival evening continues. ‘Pictures of Lilly’ premiered to an enthusiastic audience at 7pm. Afterwards, it was to the Minema for food, drink and hanging out. More people have arrived since the weekend is here. I have adjourned to finish this blog post.
I have been here for two and a half days and it seems like six or more. The experience has been filled constantly by activity. Day 2 concluded successfully. I am eager for tomorrow.
Listen To festival director Rick Vaicius and me discuss this years program:
Enjoy! I will!!! AND I did, very much!
I INVITE Festival Attendees to post comments in the comment section about what their favorite parts of Flyway Film Fest are. Who they saw, films they saw, panels they attended, what they did, where they ate, how drunk they got… you know all the good stuff! Leave some comments here and enjoy!