SPECIAL POST FLYWAY NOTE: PLEASE READ!!!
Those who attended the festival this year – PLEASE share your experience. What is/was your favorite memory, film, conversation, moment, etc. Let us all share with each other. I really want to hear from attendees. When I post I can only post what I experience, but if we each take a moment we can create a fuller living memory of the event.
Plus,those from past years who couldn’t make it this year can share what they liked from the time/s they did attend. In this fashion we can all enjoy and support flyway even after the festival. SO please start sharing everyone!!!
Summary of Workshops Flyway # 8
THE ART OF THE PITCH – UPDATE – 10:30 am. Workshop with Erica Anderson. Main points, whether pitching for attaching director or cast, TV or film project, or financing:
- Stand for something. Care about it. People respond to your passion.
- What is your end game? Where is it going? Where will it end up?
- Who is your audience? Pitch differs according to who you are pitching. Tailor it to whom you are pitching.
Erica covered many excellent points. What are you offering the people you are pitching? Research the people you pitch. What have they done? Know who they are and their interests are so that your offer is meaningful. Practice your pitch and hone it.
Four NeedsWhy are you qualified? Why should you be doing this project? Why is this project important? Why should it happen right now? Why should they get involved.
She covered the basics of a ‘money’ or ‘project’ pitch. She discussed elements of body language and how to conduct yourself as a professional during the pitch.
Workshop attendees then had the opportunity to construct and practice pitches with Erica so that by the conclusion of the workshop they each had at least 1, 1-2 minute pitches they could use in the real world. All in all an excellent workshop. Well worth the time.
MAKE A SERIES DAMN IT! – UPDATE – 1:30pm workshop with Julie Keck and Jessica King. Julie & Jessica have produced approximately 20 niche web series. Covered during the workshop:
- How to develop a series concept for the web.
- How and why to target an audience.
- Options for funding and distribution.
The workshop started off with a discussion of successful comedic web series. First Rule is to put your audience first. Know your target audience. Understand your audience so you know how to market to them.
They suggested you consider whose stories are being told in mainstream film and television. People gather online to discuss topics and these are ripe for story development. What haven’t you seen? What can you blend or mix that would be new and unique? Is there a place online for these?
Second Rule is think small. You aren’t a studio production. Keep it small. Use Only a few characters and a few locations. Keep it simple. Consider too the different platforms the consumers watch on, phones, computers, notebooks, tablets.
Rule Three how easy is it to share? Spreading it through social media. You want it to be cool enough that people share it.
Discussion followed on funding options: Independently funded.; Sponsored and product placement. Hand in hand with knowing your audience is knowing companies who are interested or cater to your audience. Crowdfunding.
Jessica and Julia spoke to distribution methods. Direct Distribution means you release your product through established channels. Do It Yourself (DIY) release to your own audience in a variety of ways.
The afternoon workshop ended. It proved to be an informative workshop for filmmakers on creating, financing and distributing web series. Great questions and answers followed.
LOCATION LOCATION LOCATION – Panel 10:30 am Oct 23 What does a location manager do? To give everyone on crew a drama free production. No surprises. Primary liaizon between location owner and production company. Always mind reading because they may received descriptions of room size and footage for dolly runs and type of equipment planned to be used.
The Location Scout receives story board, mood photos or description from producers and tries to match up with real world locales. Finding the location is part of the process. Gaining permission is the job of the location manager.
Charolette and Steve showed slides of samples of their work. Also must make sure location is returned not damaged and returned to its prior state when shoot is concluded. The L.M. notifies police and neighbors that film crew is shooting so everyone is aware.
From director Kristjan the location is not merely a place where things happens but also a character in the movie. Always visit location prior to shoot, between scout and shoot, to see what it is like in real life. How does it speak to you? It isn’t just for knowing benefits and issues of location but to get a feel for it.
Emily discussed permits and paperwork options in different cities and countries and addressed location schedule based on budget. Her recent film shot in Hong Kong which required government permissions and permission from the Triad. Her inspiration was to present Hong Kong through loving eyes as opposed to who it traditionally portrayed in film.
Nora spoke to shooting with low budget and keeping the story riveting. Here recent documentary was shot in India. She spoke about shooting in India without insurance or permits and how after these agreements were made, the producer tried to shake her down for money not agreed on. Filming always carries with it risks and caveats especially in other countries.
All in all a robust discussion from all panelists on making your location choices work for you. A fun and informative discussion with enjoyable visual samples.
Crowdfunding To Build An Audience – UPDATE 1:30 pm Oct 23 with Erica Anderson
Focuses on crowdfunding but provides you the skills to build a sustainable career. Materials available for free on the Seed & Spark website.
Seed & Spark is a Crowdfunding and Integrated Distribution Site.
Seed & Spark wants better stories on the screen. In order to have better stories make it to screen you need to be a better business person. The workshop is to help you become a more successful independent business person filmmaker with an engaged crowdfunding audience.
Some points from the workshop follow. Time to think about:
1. What things cost. You must consider cost in advance or needing the funds.
2. Who is your audience? Where are they? How do you get their email address?
3. Your audience must know and understand what your end goal is. Your end goal is the film project. They need to know that is why you engage them.
4. You can survey your followers and social media friends and followers. Crowdfunding begins long before your campaign begins.
5. You set the tone and must be consistent. Persist. You must create momentum and keep going for it. Need to ask realistic budget questions – how much will project cost? how much will incentives cost?
6. It is important that you succeed in your goal so you can deliver the film you promised you are going to make.
7. Think hard about incentives that matter to your audience. Have first day only incentives to start your campaign off with a bang. First week incentives, 2nd week etc. Incentives can be delivered from the start of campaign until after the campaign.
8. People want to see the movie. How will you get it to them? When, where and how. Figure it out early on because people want to see your movie
9. Pitch video: The first 15 seconds are for your movie’s audience. Tease your audience with 15 seconds of what you movie is like. Comedy, horror, thriller, action. You have 90 seconds to say everything. Personal appeal is important.
10. Schedule your campaign in advance of it. Stick to your schedule.
Remember, this is a business. Learn the business approach and treat everything with that in mind.
There were many more important points that Erica made. Questions were answer. A valuable approach that filmmakers can utilize.
Listen To festival director Rick Vaicius and me discuss this years program:
Enjoy! I will!!! AND I did, very much!
I INVITE Festival Attendees to post comments in the comment section about what their favorite parts of Flyway Film Fest are. Who they saw, films they saw, panels they attended, what they did, where they ate, how drunk they got… you know all the good stuff! Leave some comments here and enjoy!